Website Traffic Strategies Gazette

4 Powerful Strategies to Increase Your Website Traffic

by D. Hatcher

The number one thing most Internet marketers need is traffic. Without traffic how would you make any sales? It doesn’t matter how great your website is. You could have the best headline and ad copy in the world, but without a sufficient amount of traffic you will not do very well. This article is going to reveal simple strategies that can be put into effect immediately. These are proven methods for getting targeted traffic flowing to your site.

Write articles. This is an often underutilized method of traffic generation, especially by internet marketing beginners, that does more than just bring traffic to your website. It positions you as an expert and builds trust in your prospects’ minds. The value of this is often underestimated. People have to trust you or value your opinion if they are going to order from you or join your “team.” People will pass you by if they don’t first feel comfortable with you and respect your opinions. Submitting articles is a great way to “break the ice”.

Here is what to do. Write a series of articles relating to your particular market. Submit two articles per week to major article sites such as ezinearticles.com or goarticles.com. At the bottom of the article is an area that is referred to as the “resource” area. You can have a signature (or bio) in that area. You can include information about your website and include a link to your webpage. If people value the information you offer, they will click the link and be taken to your website. This is why it is extremely important to provide useful, high quality information. People will only want to visit your website if you give them something of value first.

Exchange links with popular sites. This method is effective in several ways. First, you will get traffic and increase search engine ranking through the links that are posted on other sites. Also, as additional websites link to your site, your search engine rankings begin to rise. This can be a significant source of traffic. Showing up on the first few page in major search engines for your keywords can bring you hundreds or thousands of visitors per month.

Here is how to get links to your site. Find sites that are similar in theme to your website. Inquire about the possibility of doing a link exchange with you. In your communications with them, paste a link to their page that you are displaying on your website. Now the ball is in their court. They will do one of two things, either accept your offer or not. If they refuse to do an exchange with you remove their link from your site.

Use Pay Per Click advertising. Although PPC costs money, it arguably the best way to drive highly targeted traffic to your site. If you select the right keywords and make intelligent bidding choices it can prove to be very cost effective and useful. Google Adwords and Overture are the two largest PPC companies. However Yahoo and MSN also offer pay per click advertising as well. To get the most out of PPC you need to be armed with a fair amount of knowledge. I suggest buying a book or ebook on the subject before embarking on a campaign.

Submit videos to video sites. Making and posting Videos to Youtube of the best ways to get yourself “found” on the internet. Good quality videos can also be made with the most basic equipment. For instance, you can use a small digital camera that has a movie mode or an inexpensive webcam. You can also make videos from still pictures. So you actually can do videos without a movie camera at all! Processing your movie can be done using a free video editing program that is part of your Windows operating system.

Here is what to do. Make a short and to the point video and do whatever editing you wish to do to it. Upload it to Youtube and give it a title and description based on it’s content. There are things you can do to make sure that it is seen by many people. For example make sure you use keywords or “tags” that target the audience that you are going after. Probably the best way to learn about how to do good video is to watch some of the most viewed videos that relate to your topic or business. Note the decriptions and tags that these videos use.

While any one of the traffic generation strategies above can make a major difference, I suggest using all of them combined. This will give you the most traffic possible in the shortest amount of time. The more effort you put into the tactics provided in this article the more they will work for you.

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