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Website Traffic Strategies Gazette

Strategies That Increase Website Traffic

Online Business, Promotion and Marketing

Resource Box Rules: Winning Tactics

Sep 25th, 2008

Lets face it people use articles to send traffic to their websites. But if their resource box is lousy and not worded right they will get minimal, if any traffic. Thats a fact.

“So,” you ask, “what kind of resource box do I need?”

You need a resource box that is attention grabbing, heart stopping, world jolting…. Okay, so maybe thats a wee bit of an exaggeration!

What you really need is a resource box that is short and snappy that asks or tells your prospective customer to take action.

You shouldn’t make your resource box (also called an Author’s Bio, About The Author, etc…) very long. You don’t want to bore your reader with all the details of your writing career.

Sorry to sound so harsh but on the internet people want to be entertained and enlightened. They will only read what interests them.

If your article is informative and page scrolling (as opposed to page turning) then you will get a lot of people to read it, but if you lose them at the start or halfway through your resource box, you won’t be able to convert them into traffic or buyers. Why??

Simply because they will never reach any link you provide them with, they will close the page and go on to read a different article.

You can’t afford to let this happen!

So here’s what you do about it. You keep your resource box at a maximum of 5 lines long. You tell them to visit your site for more information on that subject or to opt in for their free newsletter or report.

You give them an action to take. Because as surely as you aren’t specific about what it is that you want them to do next, they definitely won’t do what you want them to.

So unless your resource box grabs them with the same intensity as your article you can kiss those prospective buyers goodbye!

Another common mistake made by newbie writers is to not make their website link an active one. This can happen when you just type www.mysite.com, instead of putting http://www.mysite.com, or whatever the full address is.

In most cases people are not going to bother to take the time to copy and paste an inactive link to visit your site.

So again make sure as much as you can that your link is working. It’s true that some article databases don’t provide this feature, but the majority of the article databases do.

One way to make your link active is to use the following HTML code:

Main Keyword Here

Tip: Only use the above HTML on article websites that allow HTML. If the site does not just type your url in as you normally would.

Try going to the article site you posted your article on, as a browser instead of logging into your writer’s account. Find your article and test the link in your resource box to see if it works.

In conclusion I guess the best way to show you what I mean is to give an example. So be sure to read my resource box below ;-)


For the best way to profit online and drive targeted cash-in-hand traffic to your website using articles Click Here <———– This method works like crazy! You’re reading this aren’t you?

 

Admin note- this is not the resource box I would use, does it make you want to click? I use something like this-

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Thank you from George and the Website Traffic Strategies Gazette Team.

Some valuable resources;


  • Writing the Article Resource Box
  • - The internet is the information highway, this phrase has been used so may time it should be nominated for the Internet Cliché Award. People that go to the internet are subdivided into groups, but generally, they are out to search …

  • Your Article Resource Box | An Easy Money Making Idea
  • - If you know what article marketing is, then you know your article resource box is the place to make money. The catch is that you only have a small amount of space in which to entice the reader into further action. …

  • the importance of a related article resource box
  • - from a webmaster’s perspective, one of the most important parts of article marketing is the resource box. the resource box is what you find at the end of an article and usually contains the name of the author with a brief description, …

  • How to Write an Article Resource Box for Successful Internet Marketing
  • - Writing the article for your article marketing campaign is only half of the battle. (…)

  • writing the article resource box effectively
  • - writing the article resource box effectively. the internet is the information superhighway, this phrase has been used so may time it should be nominated for the internet cliché award. people who go online are subdivided into groups, …


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